The Problem With Keyword Research
The more you want to avoid it.
The more you avoid it, the more you stall in getting your blog published; and ultimately your business started.
And so you what do you do?
Well, you either go ahead without doing keyword research; or you buckle down and learn how to use keyword tools.
What if I told you keyword research will get you more buying customers to your blog?
Would you still avoid keyword research?
Ninety percent of online marketers struggle to get traffic to their sites. Why? They hurry past keyword research which is essential to building an online blogging business.
Research is the foundation, plan, and blueprint of starting a home business online.
Creating a blog for your business is a fun project. However, in order to make your blog profitable, take the time to understand how keyword tools help you to plan your blog. A dressmaker does not cut material and start sewing before laying out the pattern; a carpenter does not build a house without studying the blueprint.
Researching your keywords is your pattern or blueprint for your online business. Without the research you will not be able to define your top niche markets and your customers will not find your site. Customers are what business is all about.
Start your keyword research with Google’s free Keyword Tool.
You can type in more than one word when doing a Google search using Google’s free Keyword Tool. So try a variety of two or three word phrases. Target one main keyword per post, and a few variations of that keyword to sprinkle throughout your article. When doing your keyword research keep in mind that, although it may be tempting to choose the phrase that gets over 500,000 hits a month, those will have high competition and will be hard to rank for.
Look for short phrases that are searched less and have less competition. I like to stick with close to 100 searches per day or 3000 per month. You don’t want to go too low because then it may not be worth your time.
You want to find out if your competition is strong or weak. You do not want hundreds of thousands of competing websites; on the other hand, you do need some competition. If there is no competition, then your product is not in demand. The rule of thumb is to stick to less than 30,000 competing websites, then you have an opportunity of getting to the first page of Google.
How do you use keywords in your post?
When you have chosen your primary keyword it is important to have it in your title. Also make it a habit to use your keyword in your first sentence, your last sentence, and at least once in each paragraph. This may not always be possible, and that’s okay. You want your keyword placement to seem natural.
Remember to start by using the free Google Keyword Tool and then to use your keywords correctly in your posts.
Keyword research is essential for the success of your blogging business.
To Your Blogging Success,
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