Expert Ways To Promote A Website – Off Page SEO
Promoting a website involves a number of off-page SEO techniques as well as the on-page work discussed elsewhere. Indeed, off-page SEO will probably account for as much as 70% of your optimization work, so getting it right is super-important for promoting a site.
The aim of off-page SEO is to build solid backlinks to your site and also to build a reputation within your niche. Relationships with webmasters, other people interested in your niche and even some of your competitors are all good for your business and will ultimately be the major factor in your online marketing success.
This is a huge subject, and it is detailed in a new ebook that covers everything clearly and simply, particularly the new Google Panda rules that are affecting every website on the Internet these days.
Let’s take a brief look at what all this means to today’s hard-pressed webmaster, especially one who might be new to Internet Marketing and needs to know exactly how to promote a website properly and successfully.
How To Promote A Website
One of the best ways to promote a website is to write free content articles for use by other webmasters and blog editors, known as syndication.
Providing free content might seem like a lot of work – and it is! – but the rewards are great if you do it properly. Many target sites require unique content, but do not be put off by this. You can easily change some words, or move paragraphs around, and use the same article many times over. It is well worth the effort and will slowly build some good backlinks to your webpages.
It will probably lead to requests for doing some guest blogging, again a great way to build backlinks.
So, if you want to know how to promote a website, the most important step is to provide free content in as many places as possible. And do this continually, on a regular basis, so that you develop sites that you like and who like you. One of the best is Ezines, an article directory with an excellent standard and reputation. Just make sure you comply with their rather tough editorial guidelines.
Submit your site to the good site directories such as DMOZ. This task can be spread over time and will not produce instant results. It is worth the effort, however, for the strong backlinks generated.
Another slow but rewarding promotional task is to ask for links from other sites. These should be complementary to your own site and should have reasonably good page rank. Webmasters at the best and busiest sites will probably be unhelpful, but you can get good results with some of the lesser ones. And you can also offer to guest blog. You should be prepared to show some examples of content you have already created.
There is now an interesting new way to get backlinks that will not upset Google Panda or Google Penguin (see below). It is called Content Facilitator and is a members-only way of sharing links. One member agrees to publish an article written by another member, and this article includes some anchor text to that member’s site or webpage. This provides a backlink to that site. The first member earns credits for publishing this article, and these credits can then be used later to get one of his articles (with anchor text) published by another member. And so on …. Content Facilitator is a good way to get targetted backlinks and is well worth joining.
Social networks are now very popular for promoting a website. These include Twitter, Facebook, Hubpages, Squidoo and many others. Also niche forums and blogs. Each has its own way of doing things and rules about what linking it will allow. Find 4 or 5 that you feel comfortable with, and let people get to know you before you start to steer them towards your website.
The best way of approaching social network sites is to give rather than take. You need to want to help others, to give useful information, to over-deliver with no expectation of reward. Once you do this, and are seen to do this, you will be amazed how much you get in return. Building relationships and being seen as an expert in your particular niche will be more valuable than any other efforts you make to promote your website.
Building a list of people interested in your website is one of the most lucrative ways of website promotion. If done properly it gets great results. The secret is not to over-sell and to mail on a regular basis. A good rule is to include a product or service promotion in every fifth email newsletter you send out. The others will be simple informational newsletters, with the sole aim of keeping your name in front of the potential customer and building trust.
There are lots of ways to promote a website through paid advertising, the most common being PPC (Pay Per Click). I am not a great fan of this type of promotion, mainly because it is so easy to lose a whole lot of money very quickly. Done correctly, however, it is certainly the quickest way to promote your site and its products or services. Just be very careful if you decide to go this route.
What Is Google Panda?
In late 2011 Google introduced some new and draconian rules for assessing page and site ranking, known as Panda. These are intended by Google to improve the standard of content and make each visit to a particular website or webpage a valuable and interesting experience for us humans. Essentially Panda wants a website to be all about a Topic or Topics rather than about thinly-disguised attempts to sell things. Thus a site about dog training should have lots of helpful articles about training dogs and have nothing about things to buy that might help train those animals.
To many webmasters this has seemed like a Google war against SEO and internet marketing and, in fairness, many have been penalized quite badly and unjustifiably. Until this all settles down again (and it will), the best thing to do is quietly accept the Panda rules and use them to your advantage. My new ebook How To Succeed In Making Money Online With Google Pand is well worth a look because it goes into great detail – as the title implies – about how to continue marketing successfully with rather than against Panda.
What Is Google Penguin?
Penguin is another, even nastier, set of rules released by Google in early 2012. This time Google is hitting backlinks rather than poor content. It wants all backlinks to occur naturally, when and if readers click on some anchor text that they find interesting. This, of course, is great in theory but not much use to webmasters trying to actually make some money online. It would take several centuries to get enough backlinks to earn high search rankings that way.
Penguin swept through all websites and simply deleted any backlinks that it suspected came from ‘unnatural’ sources like link farms and other automated processes. Many innocent sites were hit hard by this. It is now very difficult to find backlinks that Penguin accepts, but they do exist. You have to proceed slowly and carefully, building links as ‘naturally’ as possible. Web 2.0 properties like HubPages seem to be a good way to do this because Google likes them.
This is an Amazon Kindle ebook. If you don’t have a Kindle device (yet!) Amazon provides a free app that can be downloaded to your PC or Mac and will enable you to read Kindle books.
Of course the best thing to do is get hold of your own Kindle, and this is the best version – check it out and be amazed:
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