Expert Ways To Promote Your Website – On Page SEO

There are several ways to promote your website.  But first you must make sure that your site is set up correctly for on-page SEO.

This means:

• It must be interesting and useful for visiting human traffic, AND
• It must be easy for the search engine robots to find and analyze accurately

These two requirements are often directly opposed, but both need equal attention and focus when writing the page content.

Now there is also the shadow of the Google Panda rules.  These have caused the closure of thousands of websites and all webmasters need to know how to adapt their sites if they want to stay in business.

Click here for a new ebook that shows how to make Panda work for you

This is a Kindle book, by the way but, if you have not got a Kindle yet, you can download a free app from Amazon that will let you read Kindle books on your PC or Mac.

So, how to promote your site the right way with on-page SEO?

Internet Website Promotion

Start with quality content creation. Get your webpages written first, ensuring that they have lots of interesting and useful content.  You should have at least 20 pages (30 is better), and 400 to 500 words per page. Use images and videos to break up the text, but keep the flow and use notes to make sure you include all the points you need to make.

Always keep the final Call To Action in mind, steering your reader steadily towards that Click Here or Add To Cart button.

Then do the on-page SEO to make sure the search engine robots can fully grasp the gist of your site.  See SEO basics for detailed information, but here are the main points.

On-page SEO For Promoting A Site

Each page should be focused on one specific keyword, with perhaps 4 or 5 supporting keywords that you have selected from your keyword research.

The page will have:

• A title, with the main keyword included.  It should be interesting, perhaps a little provocative or eye-catching.
• A META tag, basically a short description that will show up in search engine summaries.  This should include as many of your keywords as you can fit while still being readable. Aim for at least 60 characters, but no more than 160 (the cut-off point for most search engines).
• H1, H2 and H3 headings, with the main keywords included as much as possible. These help if a reader is simply scanning the page, and the robots will note them too.
• A first paragraph with the main keywords included, but do not stuff the text with these.  It must still read easily and sensibly. Some robots do not go beyond the first paragraph, so it should summarize the contents of the whole page just in case.
• Alternate text with each image or video.  This is still read by the search engine robots so should include your main keyword.  I usually use just that keyword.
• Anchor text that should either be the main keyword or placed close to the main keyword.

You should make a site map to help the search robots find their way around your website.  If you are using WordPress then the Google XML Sitemaps Generator plugin will do this for you automatically and notify all the major search engines whenever you change anything on your site.  Best of all, it is free!

Also open an account at Google Webmaster Tools. It is free and has lots of useful tools to help your on-page SEO.

Fine Tuning

When you have set up your webpages and published them, it is a good idea to do some fine tuning.  And repeat this every time you change or update a page.  The process involves doing an SEO analysis on each page, using a tool such as Traffic Travis.  This will show where and what you need to improve in order to make the page good from an SEO point of view.

Also, you can get a good idea of how to promote a website by looking at some of your competition.  See how they do their on-page SEO, especially if they are ranking higher than you.

Check your statistics, but do not become enslaved by them.  It is not worth taking any action, in my opinion, until you are seeing at least 100 visitors a day to the webpage.  Once at that level, however, you will be able to judge such things as conversion rates, refund rates and the success or otherwise of the products or services you are promoting.

This is a constant job.  Revisit each page on a regular basis, perhaps once a month.  You might want to do some testing by, say, changing keywords or anchor text.  Always keep a record of these tests, incidentally, so that you can go back to the original if results are disappointing.

On-page SEO and good content creation are only one side of the story.  See also my article about Off-page SEO.  But they are where you have to start for good internet website promotion.

Google Panda

From time to time Google re-asserts its authority by introducing changes to the way it wants us all to do business on the Internet.  The latest is known as Google Panda, and it is ongoing.  This means that all websites will be checked regularly by Google to make sure that they still comply.

So what is Google Panda?  It is a formula that Google uses to assess the value of a webpage for a human reader.  In theory there is nothing wrong with this.  As users of the Internet we always want our searches to produce exactly the information or data we are looking for, without having to trawl through lots of advertising garbage and with as little time spent as possible.  If Google can produce this for us then we are less likely to go to another search engine.

Panda tries to seek out webpages that offer lots of value to a reader, using those famous spider robots to check and tick off all the criteria that are thought to contribute to this experience in either a positive or a negative way.  Thus a webpage assessed as ‘thin’ or ‘shallow’ will get a poor rating, and one with lots of good content will probably get a good one.  I say ‘probably’ because nothing is guaranteed with this new formula.  There are plenty of webmasters complaining loudly about unfair treatment, and Google is believed to be doing a re-assessment of Panda to make things better.

In the meantime is on-page SEO still possible or, indeed, even necessary?  The answer to both questions is unequivocally Yes.  Without a properly set up webpage you will get nowhere with Google.  Now, however, you need to pay particular attention to the content of each page and to the overall value of the whole website.  If, for example, you have two or three pages that cover more or less the same topic (perhaps written around different keywords) then think about condensing them into one page and make the topic sing out loud and clear.  Panda likes Topics.  Panda does not like text that is just trying to sell something.

Assuming that you, like me, are trying to sell something – we call it Internet Marketing! – then what can you do?  The answer is to use a bit of stealth.  Write the webpage content purely for value to the reader (on the surface) whilst quietly steering him or her towards the action you really want taken.  So, instead of writing something like: ‘Click here for your DIY shed plans‘, write something like: ‘ Building a shed can be great fun, and part of that is the selection and planning of exactly the kind of shed you want and need; you could do worse than take a look at this huge range of designs and plans to get you started‘.  More words, certainly, but it might convince Google’s spiders that your webpage is all about telling people how to build sheds rather than trying to sell them some shed plans.

There is much more about this in my new ebook How To Succeed In Making Money Online With Google Panda.   It is packed full of SEO advice which I have learned the hard way and would like to pass on to you in the hope that it will save you both time and money in your internet website promotion work.

 

Click here for my new ebook that shows how to make Panda work for you

 

 And, if you do not have an Amazon Kindle yet, then take a look at the latest and best version here: